Some Snapchatters using a VPN (virtual private network) to connect to Snapchat may have issues creating an account or logging in. Learn more about Connected Apps that are trusted and approved by Team Snapchat. It claims that more than a third of its 186 million daily active users play with AR Lenses on the app each day. Going forward you will be able to log in using that same Snapchat username and password combination. Please Note: Some apps are allowed by Snapchat. Snapchat parent Snap wants to give brands easy access to expert AR ad creators – a key part of the ephemeral messaging platform’s business. US partners include Red Interactive, which has created a Lens for Under Armour, and Block Party, which has made work for music group The Chainsmokers. In the UK, network agencies such as Adam & Eve/DDB, AKQA and Wunderman have signed up, as well as independent shops Wieden & Kennedy London, VaynerMedia and We Are Social. Globally, R/GA and Grey are part of the programme, as well as Sir Martin Sorrell’s recent aquired content shop MediaMonks. Today’s official launch of the Lens Creative Partners Program includes more than 30 "creators", which comprise large ad agencies, smaller AR shops and individuals.
Snapchat has enlisted some of the biggest ad agencies to join its augmented-reality Lens creator programme in an attempt to woo more brands to its platform with quality content.
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